40+ swag ideas to stock your store - bags

* Pricing based on 1 location, 1-color imprint
Top pick
The North Face® Stalwart Backpack

Comfortable and sleek

Hands down our favorite from the start. This comes in a few colors, but the Timber Tan and black look the sharpest. The straps are perfectly squishy, providing a comfortable carry even when you’re packing a heavy bag. The pockets and big open compartments are equal parts organizers dream, and Type B personality shove-it-in-and-go. The top portion has a generous spot for cobranding, with the North Face brand utilizing the bottom of the bag. For the price, the name brand, and the overall function of this bag, it’s truly a winner and the best bang for your ROI. We wish it had a trolly strap in the back, but otherwise, this is perfection. Read Review
As low as $78
Runner-up
Timbuk2 Parkside Laptop Backpack 2.0

Workday MVP

This is our most popular backpack- requested again and again for its simplicity, recognizable and trusted brand, and its performance. The Parkside 2.0 isn’t trying to reinvent the backpack — and honestly, that’s what I love about it. Everything has a place without overcomplicating things. The laptop sleeve is padded enough that I don’t panic when I inevitably bump into a doorframe, and the pockets are laid out in a way that actually helps me stay organized. It comfortably fits my daily haul — laptop, charger, sweatshirt, snack stash — all while keeping a clean, work-ready look. Read Review
As low as $125
Organizer’s dream pick
Moment Everything Backpack

Pure design sorcery

The 21L Moment Everything Backpack is thoughtfully designed for everyday work use. A padded laptop sleeve keeps devices secure, while a streamlined pocket layout offers practical organization without unnecessary bulk. It comfortably fits daily essentials—laptop, notebook, lunch, and smaller accessories—while maintaining a clean, professional look. The result is a backpack that balances function and aesthetics, making it easy to stay organized and look put together throughout the workday. We would recommend sleek, tonal cobranding to compliment the backpack’s simple and elegant silhouette. Read Review
As low as $159
High-end pick
Kodiak Katmai Leather Backpack

Timeless and functional

The ultimate gifting experience—this backpack shows up in its own cotton drawstring bag (fancy!), with solid brass hardware and rich full-grain leather that only gets better with age- like a fine wine or your coolest uncle. It fit my laptop, a few books, and all my daily essentials, with room to spare. We wish the laptop capacity was a bit larger (fits up to a 15” laptop). Still, it’s the kind of gift that makes a serious impression and will never see the trunk of a car for a Goodwill run. Read Review
As low as $194
Budget pick
Port Authority Daily Commute Backpack

Simple and practical

The Daily Commute backpack delivers way more than you'd expect for the price. It’s got a padded laptop sleeve, spacious main compartment, and just enough organization to keep things tidy. I was able to fit my 24oz Owala Freesip in the water bottle side pocket, but you’d be hard pressed to squeeze anything larger in. The front pocket is large enough for embroidery to be an option, or you can even elevate the look with a leather patch. Read Review
As low as $28
Fully custom
Kotis Custom Backpacks

Endlessly customizable

Few options compare to a fully custom backpack built to exact specifications. For this AWS custom backpack, I was especially impressed by the balance of build quality and comfort. Every detail was intentional—from precise brand colors to a padded laptop sleeve and space for everyday essentials.
When the finished backpack arrived, our customer was genuinely blown away to see their vision brought to life so accurately. While the lead time is longer, thoughtful planning results in a truly distinctive, high-quality bag.

Read Review
As low as $38