We tested dozens of beanies, tried them on in all kinds of weather, and researched trends to help you narrow your search. From cozy classics to stylish statement pieces, these beanies stood out for all the right reasons.

Everyone wears a beanie. Whether it’s for the morning commute, hitting the slopes, braving the elements, or just adding a little flair to an outfit—beanies are a daily essential. And that makes them a perfect canvas for your brand.

Now imagine this: a single co-branded beanie gets your name in front of people every time it’s worn—on the street, at the office, or on weekend adventures. That’s marketing that keeps going, long after the event ends. And yes, comfort counts too. A beanie that’s soft, warm, and actually stays on is the one people reach for again and again.

So whether you’re sourcing swag for your team, customers, or an event, we’ve picked the best beanies that get used, loved, and noticed. These are the tried and tested favorites we wouldn’t leave the house without.

When we tested and narrowed down our beanie styles, we kept coming back to the classic cuff—and for good reason. Cuff beanies are the most universally loved style out there: they fit a wide range of head sizes, feel familiar the second you put them on, and work for just about any age, gender, or personal style. The folded cuff also adds extra warmth around the ears and gives a clean, structured look that holds up well over time. Simply put, if you want a beanie people will actually wear again and again, the cuff is a safe bet.

That said, there are plenty of other beanie styles worth considering depending on the vibe you’re going for. Skull or skullcap beanies have a shorter, tighter fit and lean more fashion-forward, but they can feel polarizing if the fit isn’t just right. Pom beanies bring a fun, playful energy and are great for winter-forward branding, though they’re not always everyday wear for everyone. Ear flap beanies deliver maximum warmth and personality, but they’re more niche and seasonal. In the end, we stuck with the basic cuff because it strikes the perfect balance of comfort, versatility, and broad appeal—making it the style most likely to end up on someone’s head, not in a drawer.

When it comes to decorating a beanie, the right approach depends on how much flexibility you want and the look you’re aiming for. Our Kotis Custom Beanie offers the most creative freedom by far—it starts with the beanie itself. You can customize the knit pattern, colors, ribbing, and overall construction before you even get to the branding, which means the final product feels intentional and fully designed, not just branded after the fact. It’s the best option if you want something truly unique that feels premium and thoughtfully built from the ground up.

For other beanie styles, decoration typically happens on top of the finished product, and there are a few tried-and-true options. Embroidery is clean, classic, and durable—perfect for logos that need to stay crisp over time. Patches add dimension and personality, whether woven, dye sublimated, or leather, and work especially well for bold branding. Woven labels are more subtle and retail-inspired, ideal if you want a minimalist, elevated look. Each method has its place, but no matter the approach, the key is choosing a decoration style that complements the beanie rather than overpowering it.