Cloud-level comfort with a vintage vibe Cloud-level comfort with a vintage vibe
Overwhelmingly the staff favorite, this absurdly soft hoodie slid right into home for Kotis’ overall pick. The fabric is breathable and lighter weight, made from 50/50 Supima cotton and Micromodal. It layered nicely over our T-shirts and under our coats, a perfect year-round garment. We wished that there were more than 4 standard colors, but it gets bonus points for offering a women’s option and it’s made in the USA. Read ReviewFits well, great price point, very retail color palette
If you’re after something fresh that’s been popping up everywhere, the AS Colour Cuff Beanie is a standout favorite. Its clean, minimalist look pairs perfectly with just about any outfit, and the trending color lineup—think rich chocolate browns, deep forest greens, classic ecru, and crisp charcoal—makes it easy to gift something stylish without guessing. The knit feels incredibly soft to the touch, and the snug cuff gives extra warmth around your ears without feeling snugged too tight. It’s simple, on-trend, and comfy enough that once someone throws it on, they won’t want to take it off. Read ReviewThe best blank tee we’ve worn
We were immediately impressed with the fit and feel of this tee—it drapes nicely, it’s soft without pilling, and it has the vintage broken-in feel that everyone is asking for. The Creator is made with organic cotton and backed by ethical production, making this tee an easy winner for our top sustainable pick. Even our company president, who’s worn just about every tee you can think of, keeps coming back to this one.
See why our CEO loves this shirt >
Read ReviewStretchy fabric with polished style
This is the one. Stretchy, moisture-wicking fabric that feels incredible but looks sharp. The logo placement at the bottom of the button row is a nice touch that sets it apart without being loud. Breathable enough for active days but polished enough you'd wear it to dinner. If you can only pick one polo, this is it. Read ReviewThe sweet spot of price, fit, and style
The AS Colour Icon Cap stood out to our team because it’s one of those hats that fits just about everyone well. The shape is balanced- not too high or too shallow- with a structured front that still feels easy to wear. It was a consistent favorite across the team, regardless of head shape or personal style. The retail-inspired color palette makes it easy to pair with a wide range of brands, though we do wish there were a few more options beyond the neutrals. Tonal embroidery would look best with this style to keep it understated and wearable day to day.Planet + People + Water
This water bottle managed to check so many boxes we didn’t even know we wanted; twist top lid that hides the straw, slender enough to fit in a standard cup holder in the car, and a comfortable carry handle to trek your water with you anywhere. This bottle is made from high-quality, BPA-free stainless steel (bonus points for a stainless steel straw, too). Plus, Klean Kanteen is all about eco-friendly materials, production methods, and a giveback program, so you’re making a solid choice for both your hydration and the planet. Due to the twisting hidden straw, it was a little more challenging to klean (see what we did there?), but the other features make it worth the time. Read ReviewPremium feel
If you have a little extra room in the budget, this is where we’d spend it. The Normal Brand has nailed that sweet spot between elevated and effortless, with a ridiculously soft fabric that feels as good as it looks. It’s polished enough to feel special, but comfortable enough to become an everyday favorite. When you want your merch to feel more like a premium gift than swag, this one is worth the splurge.