PRODUCT GUIDE

40+ swag ideas to stock your store

You’ve built the store - now it’s time to fill it with gear people actually want. We pulled together our top picks to help you launch with confidence (and style). From crowd-pleasers to upcoming trends, this guide makes it easy to choose swag that moves fast and builds brand love. Let’s get your shelves stocked and your people thrilled.

Apparel

Performance pick
Performance pick

Patagonia Capilene® Cool Daily Shirt

Lightweight performance meets everyday versatility
Read the guide
Budget pick
Budget pick

District® Re-Tee®

Reliable comfort with lasting value
Read the guide
Zero waste pick
Zero waste pick

Everybody.World Boxier Trash Tee

Structured, recycled, effortlessly authentic
Read the guide

Marine Layer Signature Crew

Buttery soft, surprisingly durable, and guaranteed to become your team’s favorite tee
Fully custom
Fully custom

Custom Button Up

Made-to-order button-ups, done right
Fully custom pick
Fully custom pick

Kotis Custom Polo

Polos that perform — fully custom, built for your brand
Read the guide
Heavyweight pick
Heavyweight pick

OGIO® Caliber2.0 Polo

Durable fabric with reliable performance
Read the guide
Top pick
Top pick

Marine Layer Sunset Hoodie

Cloud-level comfort with a vintage vibe Cloud-level comfort with a vintage vibe
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Budget pick
Budget pick

District® V.I.T.™ Fleece Hoodie

Price conscious without sacrificing style and comfort
Read the guide
Fully custom pick
Fully custom pick

Kotis Custom Hoodie

A hoodie built from the ground up
Read the guide

Marine Layer Afternoon Hoodie

Incredibly soft—feels like your favorite hoodie
Read the guide

Patagonia Better Sweater Fleece Vest

The perfect layering piece to keep your team warm and polished

Hats


Drinkware


Beanies

Top pick
Top pick

Kotis Custom Beanie

Completely custom without sacrificing quality or budget
Read the guide
Work pick
Work pick

Carhartt Watch Cap 2.0

Trendy and functional- a total crowd pleaser
Read the guide
Gift pick
Gift pick

The North Face® Truckstop Beanie

Recognizable brand meets comfort and durability
Read the guide
Sustainable pick
Sustainable pick

Original Favorites Cashmere Wool Beanie

Polished beanie that you can feel good about wearing
Read the guide
Budget pick
Budget pick

Port Authority® Fleece-Lined Knit Cap

Better fit and feel than other beanies at this price
Read the guide
Trending pick
Trending pick

AS Colour Cuff Beanie

Fits well, great price point, very retail color palette
Read the guide

TravisMathew Solid Cuffed Beanie

A clean, modern beanie that delivers warmth with elevated style

Office


Bags

Cotopaxi Batac 16L Backpack

Lightweight, colorful, and adventure-ready—no two bags are the same
Recycled materials
Recycled materials

Cotopaxi® Chiquillo 30L Backpack

Versatile, functional, and trending

Others