PRODUCT GUIDE

40+ swag ideas to stock your store

You’ve built the store - now it’s time to fill it with gear people actually want. We pulled together our top picks to help you launch with confidence (and style). From crowd-pleasers to upcoming trends, this guide makes it easy to choose swag that moves fast and builds brand love. Let’s get your shelves stocked and your people thrilled.

Apparel

Top pick
Runner up pick
Brand pick
Brand pick

Marine Layer Re-Spun Signature Crew

Premium feel, sustainably reimagined
Read the guide
Performance pick
Performance pick

Patagonia Capilene® Cool Daily Shirt

Lightweight performance meets everyday versatility
Read the guide
Heavyweight pick
Heavyweight pick

Carhartt Force® Short Sleeve Pocket T-Shirt

A durable workwear tee with a pocket
Read the guide
Performance pick
Performance pick

Nike Dri-FIT Cotton/Poly Tee

If you need moisture-wicking
Read the guide
Budget pick
Budget pick

District® Re-Tee®

Reliable comfort with lasting value
Read the guide
Sustainable pick
Sustainable pick

Allmade Tri-Blend Tee

Ultra soft and reasonably priced
Read the guide
Trending pick
Trending pick

AS Colour Staple Tee

A best- selling staple 
Read the guide
Zero waste pick
Zero waste pick

Everybody.World Boxier Trash Tee

Structured, recycled, effortlessly authentic
Read the guide

Marine Layer Signature Crew

Buttery soft, surprisingly durable, and guaranteed to become your team’s favorite tee
Top pick
Top pick

Rhone Commuter Polo

Stretchy fabric with polished style
Read the guide
Budget pick
Sustainable pick
Fully custom
Fully custom

Custom Button Up

Made-to-order button-ups, done right
Fully custom pick
Fully custom pick

Kotis Custom Polo

Polos that perform — fully custom, built for your brand
Read the guide
Heavyweight pick
Heavyweight pick

OGIO® Caliber2.0 Polo

Durable fabric with reliable performance
Read the guide
Lightweight pick
Lightweight pick

TravisMathew Coto Performance Polo

Lightweight fabric with breathable comfort
Read the guide
Top pick
Top pick

Marine Layer Sunset Hoodie

Cloud-level comfort with a vintage vibe Cloud-level comfort with a vintage vibe
Read the guide
High-end pick
Performance pick
Performance pick

Legends Hawthorne Tech Hoodie

Cloud-level comfort with a vintage vibe
Read the guide
Heavyweight pick
Budget pick
Budget pick

District® V.I.T.™ Fleece Hoodie

Price conscious without sacrificing style and comfort
Read the guide
Sustainable pick
Sustainable pick

Organic Allmade French Terry Pullover Hoodie

Responsibly created, start to finish
Read the guide
Fully custom pick
Fully custom pick

Kotis Custom Hoodie

A hoodie built from the ground up
Read the guide
Fully custom
Fully custom

Custom Everyday Hoodie

A hoodie built from the ground up
Read the guide

Marine Layer Afternoon Hoodie

Incredibly soft—feels like your favorite hoodie
Read the guide

Patagonia Better Sweater Fleece Vest

The perfect layering piece to keep your team warm and polished

Hats

Top pick
Top pick

AS Colour Icon Cap

The sweet spot of price, fit, and style
Also great
Also great

TravisMathew FOMO Novelty Cap

Polished and easygoing
Budget pick
Budget pick

Port Authority® Six-Panel Unstructured Twill Cap

Simple, scalable, and affordable
Fully custom
Fully custom

Custom Dad Hat

Custom dad hats without compromise
Brand pick
Brand pick

Melin A-Game Icon Hydro

Polished performer
Sustainable pick
Sustainable pick

Ahead The Force Recycled Performance Cap

Responsible materials with a modern fit
Performance pick
Performance pick

Custom Drift Hydro Hat

Where athleisure and headwear meet

Richardson Classic Trucker Hat

Setting the standard for all trucker hats

Melin A-Game Hydro Hat

Name brand option that everyone will love

Drinkware


Beanies

Top pick
Top pick

Kotis Custom Beanie

Completely custom without sacrificing quality or budget
Read the guide
Work pick
Work pick

Carhartt Watch Cap 2.0

Trendy and functional- a total crowd pleaser
Read the guide
Gift pick
Gift pick

The North Face® Truckstop Beanie

Recognizable brand meets comfort and durability
Read the guide
Sustainable pick
Sustainable pick

Original Favorites Cashmere Wool Beanie

Polished beanie that you can feel good about wearing
Read the guide
Budget pick
Budget pick

Port Authority® Fleece-Lined Knit Cap

Better fit and feel than other beanies at this price
Read the guide
Trending pick
Trending pick

AS Colour Cuff Beanie

Fits well, great price point, very retail color palette
Read the guide

TravisMathew Solid Cuffed Beanie

A clean, modern beanie that delivers warmth with elevated style

Office


Bags

Organizer’s dream pick
Organizer’s dream pick

Moment Everything Backpack

Pure design sorcery
Read the guide
High-end pick
Fully custom

Cotopaxi Batac 16L Backpack

Lightweight, colorful, and adventure-ready—no two bags are the same
Recycled materials
Recycled materials

Cotopaxi® Chiquillo 30L Backpack

Versatile, functional, and trending

Others